I’ve worked across public services, corporates, and startups, leading projects that optimised the booking funnel by 27%, increasing daily active users by 8.4% and NPS by 14.8% through user-centred design practices.

Selected Works:

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Led the UX team for redesigning the CRM portal for all 111 services, reducing call handling times by 15-20% per call (impacting 6 million annual emergency calls)


UX Design Product Design

NHS 24

Contact centre CRM solution

I created a design system library that ensured efficiency and consistency as our team rapidly scaled, cutting prototype build and test times by 17%.



Design Systems UX Design

Doc - Aid

Design systems and workflows 

I designed an accessible patient management system that saw an 8.4% increase in daily active users and 14.8% in the net promoter score.



UX Design Product Design

Doc - Aid  

Patient management system