I’ve led projects that optimized the booking funnel by 27%, increasing daily active users by 8.4% and net promoter scores by 14.8% through user-centred design practices.

Selected Works:

I designed user journeys for a new NHS CRM system, reducing call handling times by 15-20% per call (impacting 6 million annual emergency calls) by improving workflows and transitioning from SAP to PEGA.

UX Design Product Design

NHS 24
Contact Centre CRM︎︎︎

I created a design system library that ensured efficiency and consistency as our team rapidly scaled, cutting prototype build and test times by 17%.



Design Systems UX Design

Doc - Aid
Design Systems & Workflows︎︎︎

I designed an accessible patient management system that saw an 8.4% increase in daily active users and 14.8% in the net promoter score.



UX Design Product Design

Doc - Aid  
Patient Management System︎︎︎